Following a long, successful working relationship with Wimbledon Lawn Tennis Museum, 1977 Design were invited to design the identity, branding and museum graphics for Wimbledon Lawn Tennis Museum. The Museum is custom built and is a state-of-the-art, multimillion pound venue.
Working alongside museum designers Mather & Co, 1977 Design were responsible for all of the graphic elements of the Museum. The aim was to show the movement of tennis through in-game imagery and graphic swooshes, with gradients of strong colours employed to develop a colour style for the museum interiors and all related collateral.
The Museum launched to both public and critical acclaim, gaining rave reviews in the sector’s media and seeing a year on year increase in visitor numbers. A number of awards have been won by the venue both for the museum itself and the branded sales collateral.
Volvo Ocean Race Museum graphics
Volvo Ocean Race
The Volvo Ocean Race is the premier round the world race, and as such needed a new Museum to start the race off in style. Located in Alicante, the starting point for this years race, the museum needed to reflect the energy, dynamism and sheer scale of the Volvo Ocean Race. Working alongside the Museum designers Mather & Co, a graphic language was developed which visually played on the idea of crashing waves and the energy of the sea.
Being a global event the museum had to work in three languages, with Spanish being the lead language. Whilst the design had to accommodate the three languages it also had to provide a visually rich experience for non-speaking visitors. Using the Volvo Ocean Race brand, stylised typography and vibrant colours we worked across the display space, overlaying ‘waves’ and ‘sea spray’ through imagery and creating large, emotive backdrops which captured the spirit of the race.
Emirates Stadium Tour
If you’ve always wanted to wander around the home of Arsenal FC all on your own, now you can.
The new Arsenal FC tour of the Emirates Stadium needed bringing to life, and so we got to work on the graphics. The tour is aimed at the fans, giving them a real insight in to where there players get ready for home games, and so the graphics focused on the fans. The red and white of Arsenal FC and the fans who are the heartbeat of the club.
Ice at the Tower/Palace
New brand identities and environments were required for the ice skating events at the Royal Palaces of Hampton Court and the Tower of London.
The imagery used is immediate, using identifiable images of skaters at the historic locations to engage the audience as quickly as possible. With a plethora of ice rinks in London it was important to highlight what these historic venues had that no others did, which was of course the venues themselves.
A fresh, wintery and welcoming style was created for the events. The brand identity, and following typographic style, uses historic wood lettering in a loose and fun way creating an identity to appeal to families and children.
Warwickshire CCC Museum graphics
Warwickshire CCC Museum
Edgbaston has seen years of historic moments and great players. It was our job to capture these moments for all visitors to enjoy the shared cricket memories. Working alongside the museum designers Mather & Co we were responsible for the design of the graphic elements for Warwickshire CCC’s brand-new museum.
The museum graphics make use of graphic shapes and bold colours to create a dynamism seen in the actions of a game of cricket. The Warwickshire CCC colour palette was used sitting on a white background. Fans at all levels of knowledge of both the game and of the club needed to be engaged with the content and so levels of read were created allowing those who wanted to read in depth to do so but also those who simply wanted an outline could enjoy the museum too. The space has a view on to the playing field, giving the visitor a real appreciation of where a lot of the history in the museum was made.