A rebrand was required to better explain the CHR Travel core offering, tours of European cities and destinations, to their global client base of tour operators.
In response to the issues discovered in the strategy discussions our first approach to the new brand identity was to use a locator graphic device (pin) within the brand identity to give a clear indication of the core offer of CHR Travel, that of organising tours of destinations. The use of imagery that focuses on groups of people in key European locations gives a sense of the experience. Finally, personal testimonials are highly regarded in the key client territories of China and India, and so the pin device from the identity is used as a stylised speech mark for quotes from previous tourists.
A new approach to both the design and functionality of Eyestorm, a website for online contemporary art you can buy, a space to discover what's happening in the art scene.
1977 Design were responsible for reworking the key US artwork and the handling of the print campaigns of a number of films Momentum Pictures. The reworked key creatives were used throughout the various print and large format channels advertising the release, with all elements of the campaign handled by us.
The film campaigns handled for Momentum Pictures include The Fighter and Dear John.
Jelly Products brand
Product designers whose approach to engineering is to take nothing as set-in-stone, to create whole new forms of any shape and size, just like Jelly.