Working with Mather & Co 1977 Design developed the graphic package for the new ‘Springbok Experience’ in Cape Town, South Africa. Located on the waterfront in an old colonial building, a brand new 800m², two-storey state-of-the-art museum, is intended to become the spiritual home of South African Rugby Union as it endeavours to ‘bring to life the compelling but complex history of rugby in South Africa, including the largely untold story of pre-democracy black rugby’.
Working closely with the project team we developed a colour palette for the museum which continues on from the famous green and gold of South Africa and looked to inject variety and pace into the displays with a range of graphic approaches. Utilising often old and unseen before imagery we also created a typographic journey which helps reflect the era as the visitor walks through the museum. With a series of focus pods which highlight a particular person in history we used gold foil to print the graphics on to create a distinct highlight to each zone. Interactives run throughout the experience, with a larger ‘Springbok trials’ area on the ground floor which gives visitors the opportunity to try their rugby skills.
The Springbok Experience brand identity
South African Rugby Union
1977 Design created the branding approach and identity for the new state of the art Springbok Experience in Cape town. The brief, along with our work on the museum itself, was to create an appropriate brand that could sit with existing SARU (South African Rugby Union) branding but could also work independently as a consumer facing brand.
We took the iconic ‘springbok’, along with the contact element of rugby to create an approach that can be used within a range of media. Distressing large, simple sans serifed type and redrawing the leaping ‘springbok’ we aimed to visually represent the tough, no compromise nature of rugby with the dynamism, speed and movement of South African rugby.
Covert Talent brand
Through a number of discussions and workshops with Covert Talent a core proposition was developed – that they are all about bringing together great talent and forward-thinking companies to create innovative projects for the public’s enjoyment. That is at the heart of everything Covert Talent does, and so that is the core of the brand offering.
Once the fundamental offering and approach of Covert Talent had been clarified we required a visual representation of this through design. The visual design approach sees two blocks, either imagery or colours from the brand colour palette, coming together and creating something new. A simple visual representation of the core brand offering.
The logo itself is a visual reference to ‘covert’, as in something being hidden, by erasing the centre of the letterforms.
National Football Museum graphics
National Football Museum
The national game gets a national museum. A celebration of football for everyone to enjoy in the heart of Manchester.
Wolverhampton Wanderers new museum charts the club’s 135-year history, from its beginnings as an amateur squad, through its period as unofficial ‘Champions of the World’ in the 1950′s to the present day.
Using Wolves brand elements to join the spaces together – along with mixing imagery, illustration and typography to create a rich and sophisticated environment which is appropriate to all visitors. The Wolves iconic ‘Gold’ colour runs through the museum linking both the past and the future together. Title panels use a gold foil to punctuate the flat colours and highlight sections while areas such as the ‘Game Zone’ use mural illustrations to create a distinctly modern arena for play.