1977 Design created the branding approach and identity for the new state of the art Springbok Experience in Cape town. The brief, along with our work on the museum itself, was to create an appropriate brand that could sit with existing SARU (South African Rugby Union) branding but could also work independently as a consumer facing brand.
We took the iconic ‘springbok’, along with the contact element of rugby to create an approach that can be used within a range of media. Distressing large, simple sans serifed type and redrawing the leaping ‘springbok’ we aimed to visually represent the tough, no compromise nature of rugby with the dynamism, speed and movement of South African rugby.
Manchester United Stadium Tours
Manchester United FC
Manchester United run stadium tours throughout the day, taking the many thousands of fans through a journey of one of the great football stadiums. Once a visitor has experienced the museum they walk through to the tour area where they wait for the guide. This area was in need of reworking so that it provided an appropriate space to wait for the tour as well as provide the opportunity to talk more about the stadium they are about to enter.
Working closely with Manchester United we created a full ‘floor to ceiling’ graphic that wrapped around the entire space. Taking what was a relatively empty room, which had different elements competing against one another we created a chronological story highlighting how Old Trafford became what it is today. We wanted the whole space to be tied together so integrating the graphics around furniture items, interactive stations as well as into the cafe area allowed us to create a consistent graphic surround that helps to tell the story of Old Trafford. The graphic is ‘seamless’ with the graphic elements working through corners and different shapes, using an angled graphic approach which is reflected on either side of the space we created a visual direction that points the visitor towards the stadium entrance doors.
Covert Talent brand
Through a number of discussions and workshops with Covert Talent a core proposition was developed – that they are all about bringing together great talent and forward-thinking companies to create innovative projects for the public’s enjoyment. That is at the heart of everything Covert Talent does, and so that is the core of the brand offering.
Once the fundamental offering and approach of Covert Talent had been clarified we required a visual representation of this through design. The visual design approach sees two blocks, either imagery or colours from the brand colour palette, coming together and creating something new. A simple visual representation of the core brand offering.
The logo itself is a visual reference to ‘covert’, as in something being hidden, by erasing the centre of the letterforms.
National Football Museum graphics
National Football Museum
The national game gets a national museum. A celebration of football for everyone to enjoy in the heart of Manchester.
Wolverhampton Wanderers new museum charts the club’s 135-year history, from its beginnings as an amateur squad, through its period as unofficial ‘Champions of the World’ in the 1950′s to the present day.
Using Wolves brand elements to join the spaces together – along with mixing imagery, illustration and typography to create a rich and sophisticated environment which is appropriate to all visitors. The Wolves iconic ‘Gold’ colour runs through the museum linking both the past and the future together. Title panels use a gold foil to punctuate the flat colours and highlight sections while areas such as the ‘Game Zone’ use mural illustrations to create a distinctly modern arena for play.