The Undercroft at York Minster is now the largest church based visitor attraction in the country and working alongside Mather & Co we developed an interpretive graphic approach that helps guide visitors through the development of the Minster’s site from the pre-Roman occupation through to the present day. A 3D ribbon flows through the different chambers helping to link objects and stories together, whilst complementing the Undercrofts unique blend of architecture found amongst the foundations. Large graphic backdrops combine with applied finishes to stone and wood, which then work with the sweeping ribbon that ties the whole Undercroft together.
Using such a diverse range of source materials, the need to interpret information that dates back 2000 years, displaying objects all whilst keeping the visitor journey engaging, accessible and fun was one of the key challenges to creating this visitor experience.
Enterprise Nation brand
Enterprise Nation exists to 'create an inspirational environment for business owners and would-be entrepreneurs, a supportive community, informational books and events, and a campaigning voice to help small businesses in the UK flourish.' Emma Jones MBE.
A new exhibition for the Manchester United Museum marking the 10 year anniversary of David Beckham leaving Old Trafford, telling his story from when he joined as a school boy, through to playing for England and all the silverware won.
The design spells out the Beckham name in full height letters, along with his shirt number to give the exhibition immediate impact as the visitor enters the space. The large letters hold iconic imagery from Beckhams career while smaller details are pulled out within the main content. Emotive quotes with stylised typography, life size cut outs of David and never before seen photos work along with the clean colour palette to tie the space together.
A feature of the exhibition are the interactive elements we developed which include a magnetic ‘hair mirror’ where visitors can put different ‘Beckham’ hairstyles on him, as well as a heat sensitive version of spot the ball for his penalty against Argentina in 2002.
The Springbok Experience brand identity
South African Rugby Union
1977 Design created the branding approach and identity for the new state of the art Springbok Experience in Cape town. The brief, along with our work on the museum itself, was to create an appropriate brand that could sit with existing SARU (South African Rugby Union) branding but could also work independently as a consumer facing brand.
We took the iconic ‘springbok’, along with the contact element of rugby to create an approach that can be used within a range of media. Distressing large, simple sans serifed type and redrawing the leaping ‘springbok’ we aimed to visually represent the tough, no compromise nature of rugby with the dynamism, speed and movement of South African rugby.