The Undercroft at York Minster is now the largest church based visitor attraction in the country and working alongside Mather & Co we developed an interpretive graphic approach that helps guide visitors through the development of the Minster’s site from the pre-Roman occupation through to the present day. A 3D ribbon flows through the different chambers helping to link objects and stories together, whilst complementing the Undercrofts unique blend of architecture found amongst the foundations. Large graphic backdrops combine with applied finishes to stone and wood, which then work with the sweeping ribbon that ties the whole Undercroft together.
Using such a diverse range of source materials, the need to interpret information that dates back 2000 years, displaying objects all whilst keeping the visitor journey engaging, accessible and fun was one of the key challenges to creating this visitor experience.
Enterprise Nation brand
Enterprise Nation exists to 'create an inspirational environment for business owners and would-be entrepreneurs, a supportive community, informational books and events, and a campaigning voice to help small businesses in the UK flourish.' Emma Jones MBE.
Manchester United run stadium tours throughout the day, taking the many thousands of fans through a journey of one of the great football stadiums. Once a visitor has experienced the museum they walk through to the tour area where they wait for the guide. This area was in need of reworking so that it provided an appropriate space to wait for the tour as well as provide the opportunity to talk more about the stadium they are about to enter.
Working closely with Manchester United we created a full ‘floor to ceiling’ graphic that wrapped around the entire space. Taking what was a relatively empty room, which had different elements competing against one another we created a chronological story highlighting how Old Trafford became what it is today. We wanted the whole space to be tied together so integrating the graphics around furniture items, interactive stations as well as into the cafe area allowed us to create a consistent graphic surround that helps to tell the story of Old Trafford. The graphic is ‘seamless’ with the graphic elements working through corners and different shapes, using an angled graphic approach which is reflected on either side of the space we created a visual direction that points the visitor towards the stadium entrance doors.
David Beckham Exhibition
Manchester United FC
A new exhibition for the Manchester United Museum marking the 10 year anniversary of David Beckham leaving Old Trafford, telling his story from when he joined as a school boy, through to playing for England and all the silverware won.
The design spells out the Beckham name in full height letters, along with his shirt number to give the exhibition immediate impact as the visitor enters the space. The large letters hold iconic imagery from Beckhams career while smaller details are pulled out within the main content. Emotive quotes with stylised typography, life size cut outs of David and never before seen photos work along with the clean colour palette to tie the space together.
A feature of the exhibition are the interactive elements we developed which include a magnetic ‘hair mirror’ where visitors can put different ‘Beckham’ hairstyles on him, as well as a heat sensitive version of spot the ball for his penalty against Argentina in 2002.