The Undercroft at York Minster is now the largest church based visitor attraction in the country and working alongside Mather & Co we developed an interpretive graphic approach that helps guide visitors through the development of the Minster’s site from the pre-Roman occupation through to the present day. A 3D ribbon flows through the different chambers helping to link objects and stories together, whilst complementing the Undercrofts unique blend of architecture found amongst the foundations. Large graphic backdrops combine with applied finishes to stone and wood, which then work with the sweeping ribbon that ties the whole Undercroft together.
Using such a diverse range of source materials, the need to interpret information that dates back 2000 years, displaying objects all whilst keeping the visitor journey engaging, accessible and fun was one of the key challenges to creating this visitor experience.
Enterprise Nation brand
Enterprise Nation exists to 'create an inspirational environment for business owners and would-be entrepreneurs, a supportive community, informational books and events, and a campaigning voice to help small businesses in the UK flourish.' Emma Jones MBE.
Manchester United run stadium tours throughout the day, taking the many thousands of fans through a journey of one of the great football stadiums. Once a visitor has experienced the museum they walk through to the tour area where they wait for the guide. This area was in need of reworking so that it provided an appropriate space to wait for the tour as well as provide the opportunity to talk more about the stadium they are about to enter.
Working closely with Manchester United we created a full ‘floor to ceiling’ graphic that wrapped around the entire space. Taking what was a relatively empty room, which had different elements competing against one another we created a chronological story highlighting how Old Trafford became what it is today. We wanted the whole space to be tied together so integrating the graphics around furniture items, interactive stations as well as into the cafe area allowed us to create a consistent graphic surround that helps to tell the story of Old Trafford. The graphic is ‘seamless’ with the graphic elements working through corners and different shapes, using an angled graphic approach which is reflected on either side of the space we created a visual direction that points the visitor towards the stadium entrance doors.
South African Rugby Museum graphics
South African Rugby Union
Working with Mather & Co 1977 Design developed the graphic package for the new ‘Springbok Experience’ in Cape Town, South Africa. Located on the waterfront in an old colonial building, a brand new 800m², two-storey state-of-the-art museum, is intended to become the spiritual home of South African Rugby Union as it endeavours to ‘bring to life the compelling but complex history of rugby in South Africa, including the largely untold story of pre-democracy black rugby’.
Working closely with the project team we developed a colour palette for the museum which continues on from the famous green and gold of South Africa and looked to inject variety and pace into the displays with a range of graphic approaches. Utilising often old and unseen before imagery we also created a typographic journey which helps reflect the era as the visitor walks through the museum. With a series of focus pods which highlight a particular person in history we used gold foil to print the graphics on to create a distinct highlight to each zone. Interactives run throughout the experience, with a larger ‘Springbok trials’ area on the ground floor which gives visitors the opportunity to try their rugby skills.