10th March 2015
It is increasingly accepted that a brand is not just the elements such as the logo, website, product, etc, but is the values, beliefs, mission, purpose, behaviour, principles. Using this definition of brand we might rethink how we consider a brand.
20th February 2015
The ‘creative’ industries, and the ‘creatives’ who work in them, are responsible for marginalising creativity and devaluing the importance of creative thinking has to everyone.
28th January 2015
Our recent work as brand consultants with a number of up-and-coming businesses has seen us voted in the Top 50 advisors with business network Enterprise Nation.
18th January 2015
“If I had asked people what they wanted, they would have said faster horses.” Henry Ford. Really?
13th January 2015
Can typefaces have an impact on the brand of a city? We spoke to The Guardian to discuss the power of typography on city brands.