Campden Family Business provides business-owning families of substantial wealth with the knowledge, insights and vital business intelligence they require to manage their enterprises and their families successfully. When they looked at how the world of branding is changing, they asked us for our thoughts.
In this piece originally for Design Week, members of the “Creative Breakfast” network , including 1977 Design co-founder Paul Bailey, explain why meeting for early-morning chats about the joys and the challenges of running a design business have been so beneficial and offer advice on setting up a breakfast club of your own.
Brand is a vital factor in every business, no matter how large or small. Your brand is not simply a logo, it encompasses the wider environment or experience related to your business. We offered Enterprise Nation members 5 top tips to build a brand, on a budget.
‘There is a story about how he [Rikyu] asked his son to clean the area surrounding the tearoom. This took most of the day, and afterward his son protested that the stepping-stones had been scrubbed three times, the floor had been polished, and every twig and leaf had been picked up.