Football is big business these days, and at the centre of the business of football are its football clubs. No longer is it simply local clubs for local people (although of course these still exist), many football clubs are now global brands (Real Madrid, Barcelona, Manchester United each have a brand value exceeding $400 million).
Being in the creative industries can often mean working either alone or in a small team. Although this can be liberating, it does also mean that it can be difficult to get the support we all need at times from our peers.
Saul was a tall guy, he’d been tall all his life. At school he was the tallest in his year, and as a young adult he was always considered tall. Being tall became his thing, what he was known for. It was how people identified him, even becoming known as ‘Tall Saul’.
Your brand – you’ve spent years getting it to the exact place you want it to be in and now it’s there, in that perfect position in your market. Your audience can now make an informed, rational decision on your brand. Everything's perfect.
The Guardian Small Business Network run a series of 'How to start a... business' articles, intended to give advice on starting businesses in specific industries. We shared some of our experiences in starting a design studio with them.