National Football Museum graphics

National Football Museum

Feb 2013

The national game gets a national museum. A celebration of football for everyone to enjoy in the heart of Manchester.

2 years in development, and working closely with the museum designers – Mather & Co – the National Football Museum in Manchester opened its doors to the public. Based at the URBIS building in the heart of Manchester the museum encompasses 4 floors of exhibitions, displays and interactives, as well as Cafe, Shop and learning centre.

With such a broad subject matter as football, which everyone from players and pundits through to armchair fans all have an opinion on made the approach to the museum key. A diverse approach to the graphics, bringing in colour and a varied choice in imagery and image making look to capture the excitement and inclusivity of the national game.

The museum is home for the world’s greatest football collection – over 140,000 items – including the FIFA Collection, featuring iconic artefacts like The Jules Rimet trophy that was raised in 1966 by Bobby Moore.

Along with the history of football the museum looks to encourage learning and participation with a range of football drills that test a players skill. Using the ‘Football Plus +’ ticket, visitors can try a range of events from the drama of penalties in ‘Penalty Shootout’ where you have to beat a ‘real’ goal keeper from 12 yards, to developing better ball control in ‘On the Ball’.

The project included interpreting a new brand that had been created specifically for the museum and bringing that to life throughout the space. Since it’s opening visitor numbers exceeded 100,000 in the first 6 weeks.

We also design specific exhibitions at the National Football Museum.

The latest exhibition at the National Football Museum, created in partnership with the Footbal League tells the story of the world’s original league football competition and how it went on to become the template for leagues around the world.

Working alongside Mather & Co the brief was to create an exhibition that would engage and entertain visitors whilst highlighting the many milestones and highlights the Football League has given over its 125 year history.

A strong graphic approach was used to highlight specific eras, using key players and managers to introduce eras we also entwined a running timeline that wraps around the displays, across walls and along floors to help guide the visitors around the exhibition. This timeline, pulled out in gold uses era specific typography and imagery to signpost key events and to give a rich, graphic diversity that complements the larger exhibition displays.

Items on display are as diverse as George Bests Mini through to original books from the start of the league 1888. Along with a large display of items from each of the 72 current league clubs, as well as every teams shirt hanging proudly, help to bring the story of the Football League to life.