Helping you better understand your brand and explain its value to people
A brand never stays still. We help you ensure it grows, evolves and flourishs
Develop stronger relationships with people through an open approach with your brand
A process to work together on your brand
We help you understand where your brand is right now. We do this through research methods including:
– touchpoints review
– market / competitor audits
Using the research we help you clarify your brand – what defines you and importantly what its value is to your audience.
– why does the company exist?
– what do you do?
– how do people experience you?
– what core values define you?
– what makes you stand out?
In discussion with you in brand workshops we develop the core properties of your brand:
– proposition (what)
– purpose (why)
– personality (how)
– values that define your brand
Once your brand is clear we work to explain and communicate your brand, and its value. All communication should be a reflection of your brand.
– content (imagery/written)
We then help develop ways in which you can open your brand to evolution and co-creation. It is in this evolution that you can help strengthen relationships and ensure that your brand remains relevant.
– two-way conversations
– invite feedback
– social platforms
– encourage relationships
During three workshops 1977 extracted the basic ideas out of my head, we put them on paper and gradually we made the key messages real and visible. It’s great to meet your own brand in the end, through a mission, vision, uniqueness statement, the values and the visual identity. Highly recommended!Hilde Pollet
Owner, Osbelk & Co
1977 helped us to understand that a brand strategy is more than just a logo! With 1977's advice our brand is an ongoing conversation that informs our products and services and helps us to communicate our value as a company and as a community. 1977’s advice is fused with academic research that is tried and tested – and recommended!
Consultant, Enterprise Nation
As a young agency, we needed more than a stopgap visual identity, we needed to create a brand that was believable and exciting yet which told our authentic story and offered longevity as we grew.Jonathan Smith
Through a series of strategy sessions with Paul we were able to explore our competitive advantages and develop these insights into a brand that we are very proud of.
Managing Director, Hot Pot Digital
Working with Paul has been excellent, he has brought clarity and process to our brand communications, enabling us to unravel years of confusion between what we have done, how we do it and where our value lies, focusing us on what is important and helping us to reach a shared understand we can all work within, I would unreservedly recommend 1977 Design. This was some of the best money we have ever invested.Miles Corbett
1977 instantly pick up on the vastly elemental aspects of your business and help you to identify and work towards instrumentally important outcomes. They take you through first principles to effectively guide you towards an understanding of what constitutes your brand and helps put it into perspective; providing clarity about what your brand stands for and gravitating towards a clear picture of how to present and communicate your values and offerings.
Managing Partner, Chocart