Heads in the cloud and feet on the floor

6th June 2012
Paul Bailey

Following 10 years of working as a ‘traditional’ design studio 1977 Design will be pursuing a new way of working.

Find out how and why.

At 1977 Design we are firm believers in brand transparency, in being authentic and up-front with as much as we can. We encourage our clients to do it and believe in doing it ourselves.

Following 10 years of working as a ‘traditional’ design studio 1977 Design will be pursuing a new way of working. There are many reasons for this change and after 10 years of working from one static location 1977 Design will be working as a virtual studio. By virtual studio we mean that there will be a shared, virtual space where all of our designers will work from rather than one physical space.

So why do we feel that this is an interesting new way to work, and why now?

Firstly, we work on a number of projects with a wide range of collaborators and clients. A more flexible working method is intended to allow greater collaboration and closer contact. Rather than being fixed in one location we can work wherever the project requires. What is enabling this is obviously the technology and connectivity now available. Cloud computing, Skype and faster connectivity means a virtual studio is now a possibility. Should a project require designers and collaborators can work in a shared physical space, or should a client wish to work on a project in more detail then we can work close to them. Essentially it is the flexibility of not being locked in to one studio space, whilst sharing a virtual space, which we are looking forwards to exploring.

What this also means is that we will be sharing studio spaces with some of the amazingly talented and interesting people we have worked with over the last 10 years. Some days might see us sitting next to a group of artists, others we may be working next to web developers, and it is this variation in surroundings and influences that we feel will be a real benefit to our work. Who knows, some days we may be sitting next to clients, but only if they want us to.

So what does this mean for our clients and potential clients? Well, not too much really, we will continue to produce the work we do but it means that you may see us a lot more often rather than us being shut away in a studio.

It would be incorrect to say that a tougher economic climate had no bearing on the decision, but we truly believe that a more flexible way of working is going to benefit the output of the studio, our collaborators and our clients.

Finally, as well as continuing our work with clients we are also going to be increasing our work on our own products. As creative people we have seen the opportunities that new technology has brought and we want to explore the ideas that have been discussed over the years at 1977 Design. Watch this space for some exciting new developments.

After 10 years of working from one static location 1977 Design will be working as a virtual studio. By virtual studio we mean that there will be a shared, virtual space where all of our designers will work from rather than one physical space.