Five Steps to Building a Brand (ebook)

12th December 2014
Paul Bailey

Enterprise Nation and iStockphoto have released a free ebook which is designed to help people running small businesses begin to understand and realise their business brand. We were very happy to be invited to contribute to this book as brand consultants.

Our role in this book was to give some simple advice to small business owners on what a brand is, and how they might begin to approach their own business brand. The introduction section includes a very brief overview on branding:

‘Brands are not a new phenomenon, they have been a part of industrial production since the mid to late nineteenth century. Throughout the industrial era brands were used to identify and differentiate, to embody reputation, and acted as a link between company and the potential consumer.

Within the last twenty years branding has become ever more central to the success of a company. Brands have retained their roles as identifiers and differentiators but have also now become a premise for communication, interaction and experience.

Increasingly people realise that every business, no matter how small, has a brand and that this brand is central to the relationship the business has with its customers or clients.’ Paul Bailey, brand expert and adviser

The ebook as a whole gives a five-step overview to beginning to contemplate their business brand, making what some might consider a confusing area simpler to understand.

We hope that this book, in however simple a way, might give business owners a clearer idea of how they might approach their business brand, and show that it can be something people can begin to understand and appreciate the relevance for their business.

Get the ebook for free here.

Increasingly people realise that every business, no matter how small, has a brand and that this brand is central to the relationship the business has with its customers or clients.