Our role in this book was to give some simple advice to small business owners on what a brand is, and how they might begin to approach their own business brand. The introduction section includes a very brief overview on branding:
‘Brands are not a new phenomenon, they have been a part of industrial production since the mid to late nineteenth century. Throughout the industrial era brands were used to identify and differentiate, to embody reputation, and acted as a link between company and the potential consumer.
Within the last twenty years branding has become ever more central to the success of a company. Brands have retained their roles as identifiers and differentiators but have also now become a premise for communication, interaction and experience.
Increasingly people realise that every business, no matter how small, has a brand and that this brand is central to the relationship the business has with its customers or clients.’ Paul Bailey, brand expert and adviser
The ebook as a whole gives a five-step overview to beginning to contemplate their business brand, making what some might consider a confusing area simpler to understand.
We hope that this book, in however simple a way, might give business owners a clearer idea of how they might approach their business brand, and show that it can be something people can begin to understand and appreciate the relevance for their business.