We have been working with a number of businesses, through the Enterprise Nation Growth Vouchers scheme, advising on their brand. This work has allowed us to really get in-depth with these businesses, getting a real understanding of how they see their brand, how other see their brand, and how they might be able to develop their brand. We also then consult with these businesses on how they can communicate the brand and then keep the brand evolving as the business evolves.
Many small to medium sized businesses struggle to see the value in paying attention to their brand, but we believe it is a very important consideration which isn’t only for large businesses. Our strategic advice has seen these businesses get a clearer idea of what brand is, what their brand is, and why it is very important to their business.
We are very pleased and proud that our work with these businesses has seen 1977 Design selected from hundreds of advisors around the UK as one of the top 50 advisors. For us this is a validation in our belief that brand is a vital consideration for a successful business. A better understanding of your brand can only lead to being better able to explain the value of your brand and offering to people.
For further information on the top 50 awards:
The awards, which set out to highlight the work done behind the scenes by experts helping Britain’s army of small businesses to build and grow, revealed a rich vein of dedicated supporters for the UK’s expanding entrepreneurial culture.
Emma Jones, founder of Enterprise Nation said: “These business advisers are the unsung heroes behind Britain’s booming small business culture.
“The awards have uncovered some incredible work that has helped fledgling firms take steps towards sustainability and growth by taking a strategic look at their business.
“Research shows that those firms that take advice do better than those that don’t – and it stands to reason that good advice can help avoid some of the damaging, early mistakes entrepreneurs can make that can often force them to give up.